AG DANK Meeting 2014

AG DANK Meeting 2014 in Munich, 21/22 November 2014

Focus topics:

  • Application in Marketing
  • Challenges by Data Science and Big Data

Organisation: Hans-Joachim Mucha, Weierstrass Institute for Applied Analysis and Stochastics. (mucha (at) and
Local organisation: Peter Kurz, TNS Infratest. (Peter.Kurz (at)

The meeting is funded by the TNS Infratest, Forschung GmbH and the Gesellschaft für Klassifikation e.V. (German Classification Society)

Invited speakers:

  • Prof. Harald Hruschka (Regensburg): „Are Cross Effects of Marketing Variables Relevant to Multicategory Shopping? Market Basket Analysis Based on Heterogeneous Multivariate Probit Models.”
  • Prof. Udo Wagner (Wien): „Shadowing of Grocery Shoppers and Appropriate Classification Schemes.“

Call for papers

Additional presentations are welcome, especially concerning the main topics and conjoint analysis (on the occasion of the 50th anniversary of conjoint analysis by Luce and Tukey (1964): Simultaneous conjoint measurement: A new type of fundamental measurement). Please write your title of presentation to the organiser at mucha (at) not later than September 30.


Please register by sending an email to the organiser at mucha (at) . This information is necessary for the local organiser to make a good job. There will be no fee for participation.


The meeting will take place at TNS Infratest, Forschung GmbH, München, Landsberger Str. 284. Here is a map. It starts approximately at 14:00 on Friday, and the expected time of closing is at 13:30 on Saturday. The closest railway station is Laim, which is 10 minutes away on foot.

Datasets for analysis by participants

Some time will be reserved for participants to present analyses of the upcoming datasets at the meeting. Please restrict your presentations of analyses to 10 minutes at the very most. Maybe, there will be again a competition as known from the last meeting at UCL in London. The datasets will be made available by Peter Kurz at the end of September.


There are many hotels nearby TNS Infratest.
Special offer: Peter Kurz has made a reservation of 10 rooms at Hotel Laimer Hof. When you are booking at info (at) please do not forget to specify the code “AG-DANK”.
Further accomodations:
Hotel Tessin, Landsberger Strasse 291: welcome (at) .
motel one, Landsberger Strasse 79, muenchen-west (at) .
Hotel Citadines Munich-Arnulfpark, Arnulfstrasse 51: Reservierung here.

More information will be added later.