1st Working Group Meeting of AG MARKETING

By | 20. August 2019

Dear all,

you are highly invited to contribute to the 1st Working Group Meeting of AG MARKETING at Schloss Karlsruhe from 14th to 15th November 2019, hosted under the umbrella of the GfKl (Gesellschaft für Klassifikation e.V.). The general theme is “Advanced data analysis techniques with marketing applications”.

AG Marketing invites methodological, theoretical or empirical papers which aim to contribute to the understanding of quantitative marketing issues. This first workshop is connected to a Call for Papers for a special issue in the Journal of Business and Economics (JBE), one of the leading academic journals for business and management (VHB: B). The CfP is not limited to any specific field of marketing and welcomes quantitative contributions that can help to improve marketing decisions in areas like product innovation management, sales management, pricing, advertising, market segmentation, consumer behavior etc. However, papers are expected to contribute over the extant literature by proposing sophisticated new data analysis methods in order to extract relevant information from marketing data.

Interested researchers are invited to submit an abstract for presentation. Abstracts will undergo a peer-review process. Accepted presenters of the 1st Working Group Meeting of AG MARKETING will have the opportunity to submit a full paper for a special issue to the Journal of Business Economics (Guest editors: Friederike Paetz, Winfried. J. Steiner, Harald Hruschka).

Important Deadlines:
Abstract submission: Please submit your abstract (max. 1800 characters, plain text) until 6th of October, 2019 via mail to agmark-workshop@tu-clausthal.de
Notification about acceptance: until 14th of October, 2019
Registration: Please register via mail to agmark-workshop@tu-clausthal.de until 21st of October, 2019.
Submission Deadline for special issue in JBE: 30th of April, 2020

Kind regards,
Friederike Paetz, Andreas-Geyer-Schulz, Winfried Steiner

Call for Papers